MITCH ESPINOSA's: 'How To Build Your Own Responsive Email List' Lesson #3

How to Build your List - Lesson #3

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Subject: AutoResponders
Lesson #3
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Hello once again!

Today's lesson is on Autoresponders - your most
important List Building Tool - so listen up!

What is an Auto-Responder?
An AutoResponder is basically the e-mail version
of a fax on demand that will automatically store
the person's information and send a series of
messages that are stored in the system. These
letters can be set to go out at whatever intervals
you select. Everyday or whenever.

Your AR system will supply you with opt-in FORMS
for your site and landing pages. You get the html
code or javascript which you then insert into your
webpages, wherever you want to place your forms.

When you or someone sends an email to your
autoresponder address or you enter a name into
the system (your subscribe box) 3 things will happen.

* Your first message will be sent

* You will receive a notice that some one sent a
message to your autoresponder

* The person's name and email address are captured
and added to your web based Opt-in list which is
part of your autoresponder system.

Once it is set-up; all you have to do is add names
and e-mail addresses and load it with 6 or 7 letters
in your system, then you will be able to concentrate on
building your list. Just be sure and subscribe yourself
so you can see how your letters will look when they
are sent.

The AutoResponder is the MOST important tool in
building your list.
It keeps your product, service or program in front
of the prospect so they won't forget you!

It provides your prospects with more information -
studies have shown that people don't buy on the
first contact. You have to build up trust with
your prospect and then they are more willing to
consider your offer/product/program.

The fact that they have asked for 'more information'
means they are good targeted leads - they are
interested in finding out more - and they will
probably buy when the time is right.

Your AutoResponder(s) does all this for
you automatically.

Because it's so important you need to have a
good reliable AutoResponder system. Here's
some of the top trusted ones - these have
been around for awhile.

http://www.GetResponse.com/index/MitchEspinosa
http://bizwaremagic.com/getresponse.htm
http://www.sendfree.com
http://freeautobot.com

I'm going to show you how to set up your system
using Simon Grabowski's GetResponse.com - the
first one on the list. Of all the AR systems
out there - this one is the oldest and still the best.

The e-mail you're reading now came from GetResponse
- I have been using this system for quite some
time and highly recommend it.

It is easy to use and FREE. Just use this page as a
general guideline if you choose one of the other
systems listed above - their set-ups are similar
to GetResponse.

OK, click on this link to go to the
GetResponse home page: Get Response

Take some time to look around and read through
the GetResponse site and learn about their
system, or take the five minute tour. Then,
click the button at the top of the home
page that says "Sign Up For Free".
(You can always upgrade to pro later if
you like the system - this will give you
a more professional image i.e. no ads!)

On the next page, fill in your information.
Please Note the "SmartResponder Name" is the
name you will be advertising (you@GetResponse.com)
so choose something that tells your customer
about you or your product.

Then click "Submit".

If you get a page that says your name already
exists. Just modify or change the name of your AR
until you get a name that isn't already in use.

(There are over 300,000 users of this system!)
Once you have your name, submit it and you will
get the screen that says "Your Autoresponder is
almost created!" Go down to the bottom of the page
and click the "Click For SmartResponder FREE"
button.

"Congratulations!" page will appear. You might
want to take some time to read the GetResponse
tutorials - you will see how powerful this system
really is - you can sign up for unlimited
free ARs through GetResponse, something to keep
in mind for your future email campaigns!

Now go get your sign-up info from the e-mail you
received from GetResponse. Click the login link
and enter your username & password. You will be
taken to your control panel. Click on Messages,
then on Edit Messages. You are now at the heart
and soul of your new AR.

What Do I Load Into My Autoresponder?

That's entirely up to you! It all depends on what
your goals are? Are you trying to sell a product?
Are you trying to build a list? Are you trying
to promote your website?

Autoresponders are a great 'means' of introducing
yourself or product to future clients. They are
perfect for 'breaking the ice' and making 'first
contact'.

They can be your first step in building a relationship
with your subscribers.

With that in mind, it's good to load your AR with
some free e-courses related to your site or business.

If your site is about rabbits - offer a free 7 day
ecourse on how to properly take care of a pet rabbit.
You can earn a little extra by recommending different
products, ebooks, etc. on rabbit care!

If you're trying to build a list - you might want to
try the AR series in my free Tool@Kit - just place in
your own information and programs - then upload them
to your autoresponder.

'How to Build Your List' is often rated by marketers
as their #1 problem. So you will have a ready market
with lots of prospects seeking your advice and guidance.

If you don't already have a copy of my Tool@Kit you
can download it here.

Now You're Ready to Load Your AR!

With your own AR series that you have written or
Ones from the Tool@Kit.

Here's a simple walk-thru if you need it. Most
of it's very straight forward.

Now go back to the Tool@Kit and click on the
'Welcome' letter from this series - Open it in
Notepad or wordpad (Your text editor.)
Copy the entire text down to, and including,
the signature. Now paste that into your new
text file. You now have a copy of the first
e-mail in this series. (You will eventually do
this with all the rest of them or the ones you
choose).

On your new notepad document, go to "File then
Save As..." at the top. Click and save the file
giving it a name that is appropriate, such as
"Autoresponder (backbone)". Save it where you
know you'll find it again.

Then go back through your newly saved file and
change as many of the links as you can to your
own. Any of the affiliate programs, software
or ebooks that you decided to sell need to be
placed in here, replacing my links.

Click Save - so you don't lose your changes.
What you should have now is an exact copy of
the e-mail, except all the links in it are to
YOUR sales sites! You are now well on your way
to building your list.

As a courtesy, the only thing I ask, if you
don't become an affiliate for one of the
linked programs, please leave that link as
it is. Thank You. Make sure you keep this note
in the e-mail too, that way those signing
under you will know that they should give
you the same courtesy!

Make your list building 'viral'.

On to the last step.

Copy your newly created file. Click on
"Edit than Select All" to highlight everything;
then click "Edit and Copy". Now go back to your
Autoresponder and place your cursor in the
large textbox labeled "Body". Right click
and hit "Paste" to paste your copy into this
box. In the textbox above that, labeled
"Subject" type in:

[*[FIRSTNAME]*], How to Build Your Opt-in List#1
This will tell your AR to personalize every
message with your prospect's name. Now click
"Save".

PLEASE NOTE:

The asterisks "*" were placed here in this copy
so the code is not a merged name. When you place
it in your AR remove these asterisks. Get more
on how this works by reading "Personalizing
Your Messages".

Do the same for any of these e-mails that you use.
Save it as a text file, change any links you need
to change, add your own signature, and copy it to
your next textbox at your AutoResponder. The Interval
box should already be set to "1" or "2" which means it
will go out one or two days after your first message.

Once you have all your letters or e-mails placed
in your AutoResponder - you have your automatic
system set up. Now, you have to start directing
traffic and visitors to your AutoResponder address
to get them started on the same process.

More on that later.

Do - Teach - Duplicate!

I hope you're getting the idea!

"Your Net Income starts with your List."

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