'How To Build Your Own Responsive Email List' Lesson #7

How to Build your List - Lesson #7

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Subject: Getting Your List or Ezine OUT THERE
Lesson #7
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Welcome back,

So you have your List or Ezine ready to hit the Net!

How do you get your Ezine 'Out There' on the internet?
How do you let future subscribers know about your
great ezine or list?

Here are some ideas that have worked for me.

If you have a website, make sure you put an online
version of your ezine on your site.

Once it's indexed by the search engines - you will get
a lot of visitors searching for your subject area.

Write each issue of your ezine with a few keywords
in each issue. Over time these pages will get your
ezine into all the search engines.

Remember, that's why it's a good idea to put your
site's main topic or keyword into the title of your ezine.

This will speed up the process.

People searching for 'NeedlePoint Patterns' are
likely to land on your site if you have 100 or 200
highly related linking pages pointing to the
keyword of 'needlepoint patterns'!

Keep a close eye on the search phrases people
are using to reach each issue of your ezine. Check
your web logs.

Sometimes, it's surprising what phrase will trigger
a search, but if it's something that's related to what
you're marketing or you can supply an affiliate
product for what they're searching for.

Go back and place this affiliate link on the page,
with a little write up or additional information.

For example, if the phrase 'sewing machines' triggers
in the search engines one of your ezine pages - see if
you can get an affiliate link or product dealing
with sewing machines.

If someone clicks on your affiliate link and
makes a purchase - you earn a small commission.

This is one way your ezine can bring in a little
income for years to come!

Need Help Getting Your Site or Ezine Indexed by
the Search Engines?

Try SEO Seduction Secrets. A Great Resource that will quickly get you
Top Rankings.

Another great technique that works best; write
well informative or entertaining articles
on your subject for your ezine.

Include a resource box or tag line at the end of
each article pointing to your site and ezine. Make
sure you have your 'keyword' in the anchor text.
That's the text pointing to your link.

Search Engine will find these 'keyword anchor
texts' and rate your site highly for your keyword(s).

Post your articles on your site and throughout
the web. Here are a few good places.

http://www.web-source.net/article-announce%20
http://ezinearticles.com/
http://www.goarticles.com/
http://www.ideamarketers.com%20/
http://www.marketing-seek.com%20/

When you're ready, you MUST take your article/writing
to the NEXT level. You Must Go VIRAL!

This is easier than you think.

You will have no doubt noticed that at the end of each
of these lessons there are 'brandable viral products' -
which you can rebrand with your ID's and pass along
your subscribers, visitors, etc.

Making your OWN viral products is also easier
than you think. You can purchase 'ebook' software
for under $30 and produce your own viral 'brandable'
articles, reports, ebooks, toolkits, etc.

This single one step can really put your name and
ezine 'Out There' on the internet.

The software I used for my simple ToolKit was
Activ eBook Compiler - it's real easy to use and has
the re-branding feature that really makes your
product viral.

It can also take any html site and turn it into a
'brandable viral product' within minutes!
It's Great for extending the reach of your site
and Great for creating links to get your rankings up.

But there are other options, many marketers recommend
that you use the pdf format for your viral products (it
can be used on all PC types). Check out how to make
pdf 'here.'

But you do have to be at the stage where you feel
comfortable at producing your own products. Bookmark
this idea in your mind! When you're ready, then and only
then, take the next step in your list building and
your marketing - go viral!

In the meanwhile, here's another great idea to get your
ezine 'out there'.

Do a search in Google and find popular sites related
to your site's topic. See if any of these sites will
put up co-registration pages on their subscription form.

Say a site on 'favorite indoor pastimes' would
include your subscription link on their site and
you return the favor.

Find a very popular site and your ezine will get noticed
very quickly.

Another old trick - run a contest (give away a free
prize) to those signing up to your ezine. This one has been
around for a long time because it still works.

Another trick that's as old as the internet!
Give testimonials for the ezines or products
that you really like. Of course, provide a link
back to your ezine with your 'keyword anchor text'
neatly tucked in place.

Don't forget the marketing forums! Posting to the marketing forums
regularly will bring in a lot of subscribers if you give good helpful
advice or information.

Here are some of the ones I use:

http://ablake.net/forum/index.cgi
http://www.associateprograms.com/discus/
http://www.ozemedia.com/cgi-bin/webbbs/webbbs_config.pl

More here.


Of course, ezine directories are always good places
to submit your ezine. Here are a few:

http://www.ezineseek.com/
http://www.ezinesearch.com/
http://www.liszt.com/
http://www.new-list.com/

Still Need Help in getting Your Ezine Out There?

Try EzineAnnouncer by Jason Potash. Great software
that will help you further promote your ezine or list.

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Use RSS (Really Simple Syndication) to publish
your ezine! Use RSS Feeds to get your ezine out there!
All for Free. Find out how by clicking here:
FREE RSS Guide & Report
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Of course, the key to getting your ezine or list
'out there' is producing a high quality ezine that
people will read and recommend to their friends.

Never underestimate the power of 'word of mouth'
and the viral element that's built into the internet. A
great ezine will sell itself and spread very quickly
all over the web.

By this stage you should realize the importance of
having a list or ezine - I hope these lessons have
been helpful. At the very least, I hope they have
given you some starting points and inspiration to
begin your own list or ezine.

The next move is yours!

Go get 'em!

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