How To Build Your Own Responsive Email List' Lesson #4

How to Build your List - Lesson #4

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Subject: List Building System
Lesson #4
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This is the fourth lesson so it's time to get
down to the Nitty-Gritty! Get down to the
actual 'set-up' you need to have in
place if you want to build your list.

I am often asked by those trying to build a
list - 'but what do I need exactly to
build my list?'

'What kind of tools and what kind of system do I
need in order to build my list?'

Now you can dance around this question in
many different ways but it all boils down
to a simple system or structure.

In order to build your list you must have
some version of the following system.

*You MUST have 3 things in place or set up. They
are:


- a Management System

- a Prospecting Website

- an Advertising System



A management system to keep track of your subscribers,
send out your e-mails/ezine, and manage all your email
campaigns.

A prospecting website to capture your leads or
prospects. This can be a single page or a full blown
website.

An advertising system to advertise your lead capture
page or website.


In more detail - What you need:

First: A Management System (Auto-Responder)

We covered Autoresponders in the last lesson so you
should know how to set up your management system.

As you found out setting up your Autoresponder does
require some work! You have to put into place
a series of letters explaining how your system works.
These will automatically go out to your prospects
at pre-set intervals that you determine.

If your topic is list building; these letters should
contain useful information that is designed to help
your subscribers see the need for their own mailing
list and to explain how to start building their list.
Once this system is set up all you have to do is add
your leads.

No matter your subject or topic - it's best if you start
with an e-course or a series of letters on your
product or service. Just to break the ice and introduce
yourself and your site.

Remember; it's build your list, build your
relationships, build your wealth!

I am not going to go into all the details why
I suggest GetResponse AutoResponder for your
management system but all I can say it is the
simplest and easiest system I have found to
set up, and it also has all the bells and
whistles of more expensive management systems.

Try Get Response.


or if you want to host your autoresponder on
your own site you can try: AutoResponderPlus

Word of advice - when you're just starting
out - a single autoresponder will do. But
as you become more experienced and involved
in your marketing.

You will need to 'move up' to a system that
gives you 'unlimited autoresponders' and much
more complex features. You will, no doubt,
have multi campaigns ongoing at the same time -
with 5 or 10 of these AR systems or series set up!

At that time or if you're at that stage now -
I would recommend you move up to a 'heavy duty'
e-mail management system.

Have a look at Corey Rudl's 'MyEmailManager' and
you will understand what I am saying and why this
program is already being called the 'Cadillac'
of e-mail managers! MyEmailManager


Next #2 - A Prospecting Website

You need a Prospecting Website to make first contact
with your prospects. If you have a successful website
with plenty of customers and traffic - then you already
have your prospecting website - it's only a matter
of putting a subscribe box on your site and
you will build your list.

If you don't have a website - it's a little harder - but
you can still build a contact list. You can always
use an affiliate site as your prospecting site.
Many of these give you the 'email contact' information
of your sub-affiliates.(Those who sign up from your
affiliate page.)

But you do need some kind of a prospecting website.
What kind will depend on your own level or the stage
of marketing you're at - I use a simple lead generating
page on my website offering to teach or show people:
How to Build their own Opt-in List.

Here: http://www.bizwaremagic.com/opt-in.htm

You can use any type of webpage as your prospecting Site.
Just construct a lead capturing page offering a high
quality e-course or autoresponder series as your prospecting
site.

Here's one I really like!

It's an autoresponder course or e-mail series produced by
Rick Davies and his brother Ron. It's linked to their
1stPromotion.com site which promotes ClickBank.

ClickBank is an affiliate system that sells downloadable
information products, ebooks, software, etc.

So you not only have a way to capture e-mail
addresses but a great way to earn extra income with
the ClickBank system.

Just link your lead generating page to this url: 1stpromotion.com

On the Lead Page on my site I have the code for
Subscription Rocket - a free program that brings
in a third of all my Leads. If you are serious about
growing or building your contact list I would
strongly recommend you join this program -
it's free! Subscription Rocket

Lastly, #3 An Advertising System

These are the programs you use to advertise your
Prospecting Website or offer. These programs put your
offer in front of future contacts - without good
advertising programs - your list building is dead
in the water!

Picking your advertising programs can be very tricky!

The Internet is constantly changing - what worked
last year - may not work today. For that matter
what worked last week - may not work today.

The 'Key' I believe to succeeding in your advertising
programs is to look at where most of the website traffic
comes from.

The Search Engines.

That's why I always recommend people just starting out
or beginning their business to build a good fundation
- build a site that's content rich and optimized for
the search engines.

Then you will have Targeted Visitors and Customers
to build your list.

Try SiteBuildit by Ken Evoy.

Actually, it's one of those 'magical' links that gives you
all three of our systems in one program!

One of the best ways to familiarize yourself with
sitebuildit is to join their free affiliate program.

Then you can have access to 7 great viral ebooks and
training manuals for free. You can also brand these
products with your own affiliate ID.

It's great for people just starting to build
their web business.

But what about those who already have a website?


If you already have a site and it's not optimized
for the search engines - try someone like Brad Callen.
His SEO Elite will help put your site in the Top Rankings.


To give you some idea - here is a mixture of F'ree
and Paid Advertising programs that I have used.

One simple free program that has always worked for me
is Trafficswarm! This is one Traffic Program that works!
Trafficswarm.

Another free one is MPAM


MPAM (My Passive Advertising Machine) is run by Micheal Russell.

As I said before if you have the time F'ree systems
like this one are worth checking out.

MPAM is also the best if you just want to learn about free
traffic programs - not just hit exchanges. This site will
take you step-by-step thru all the sign up processes.
Can 1,000,000+ members be wrong?

Highly Recommended.

MPAM

Co-Registration Services

Leads or buying leads have become very popular.

It is an option that should always be considered
- it can save you a lot of time in the long run
and also kick - start your own opt-in list.

Any marketing on the internet must have fresh leads
or it's dead in the water. It might sound like a cliche
but that doesn't make it any less true! Without a steady
stream of interested prospects you won't get far - no
matter how good the opportunity.

Depending on your own circumstances - buying leads
is an option you should check out.

Internet marketers buy the right to contact these people
who have opted-in. Don't get the wrong impression - these
are not harvested names - taken illegally by software/robots
roaming the net.

They are legit!

But the Big Issue here is Spam. You have to be very careful
in using co-registration services. Like anything on the
net - some are very reputable; others less so.

If you do use these kinds of services - make sure you have an
'unsubscribe' link in every e-mail; offer some valuable information
and don't mail these contacts too often!!

If you're interested in using this kind of service to kick-start
your 'opt-in list' or ezine; there is one site run by
NitroListBuild.com that you should have a look at.
Pay Per Click

PPC programs are another great way to get targeted
visitors and prospects. You bid on certain keywords
in these programs like overture and adwords.
If you want a gentle and simple introduction
to these programs visit this webpage on
this site.Click Here


To Sum up: In order for you to build your list you
must set up some version of this simple strategy.
They are a Management System, an Advertising System
and a Prospecting Website to make first contact
with your prospects. Once you have these 3 things
in place you will be ready to start building your
very own personal opt-in email list of contacts
to which you can advertise your products and programs.

You have to set up your simple 'opt-in' strategy or
system as explained above. It really only consists
of simple tasks but you do have to do the work!

It is up to you to put this strategy into action.



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